The year 2020 saw the digital sectors achieving unprecedented growth, even as local economies slowed down due to the ongoing coronavirus pandemic. As non-essential shops closed and lockdowns and social distancing became the new normal, more companies turned to ecommerce and digital platforms to bring their products to consumers safely and conveniently.
The U.S. and Canada saw a whopping 129% growth year-over-year on ecommerce orders from 2019 to 2020 as consumers and businesses increasingly move toward online shopping to purchase necessary products or keep inventory at hand.
Interestingly, one ecommerce trend on the rise is the buy online, pick up in store (BOPIS) feature. In a BOPIS scenario, online ordering provides exceptional convenience while curbside pickup offers a way for customers to receive merchandise without delivery fees — and while remaining safely in their vehicle.
Whichever way you look at it, ecommerce solutions are becoming a common option for business-to-consumer (B2C) and business-to-business (B2B) transactions, in part due to the many benefits online shopping provides to both sellers and buyers.
Ordering Online — Accessing the Advantages of Ecommerce Solutions
Ecommerce solutions provide a vast array of conveniences for the customers, regardless of whether you are a business ordering supplies or a customer purchasing products for home use.
Let’s take a look at the top four reasons more of today’s consumers are looking to ecommerce to fulfill their purchasing needs:
Online shopping provides the ultimate convenience and safety by giving you the option of ordering whenever you need to — 24/7 — without having to travel to a brick-and-mortar store. In fact, over half of shoppers find around-the-clock shopping to be the main reason for ordering online.
Websites and mobile apps allow shoppers to have access to goods from any geographic location, so ordering can be done from the office, from home, or anywhere in between.
- Greater Variety
A brick-and-mortar store owner must limit products to fit in his square footage, but ecommerce sellers can expand their range of choices since inventory is either stored in local warehouses or shipped from a third party. That means a company that offers ecommerce can typically provide a greater variety of goods, giving the discerning shopper access to a better selection.
- Better Prices and Easy Comparisons
Since ecommerce sellers don’t have to pay the overhead of a brick-and-mortar store and they may even be able to remove the middleman from transactions, they typically offer a better range of prices. In addition, online customers can easily compare items on offer to filter for specific features or a specific price range, offering more convenience and removing the stress and pressure of dealing with a salesperson.
Plus, with 54% of consumers loyal to specific brands, an ecommerce solutions provides a fast and convenient way of searching for the brand they love with the features they want.
Consumers are cautiously optimistic about the future as the coronavirus pandemic continues, but safety continues to be a sticking point. Digital behaviors such as buying online rather than making purchases from a physical store are reinforcing the move to ecommerce as people continue to practice social distancing and other protective measures.
Check Out the Convenience of First Phase Data’s Online Catalog
At First Phase Data, we are always looking for ways to make shopping easier, faster, safer, and more convenient for the clients we serve.
That is why we have an extensive and easy-to-access online catalog that showcases all of the products we have on offer. Not only do we have an extensive variety of products, but they are categorized by brand and then type of product to make shopping simple.
Our specially designed shopping portal is personalized for our customers to give you all the data you need to make a smart, cost-effective decision. We offer full-color brochures online along with videos demonstrating product features to give you an information-rich experience.
Finally, our EasyOrder system provides a customized web page that keeps track of your orders, enabling you to see all the equipment that you buy — with prices — all in one place. This eliminates the need for clicking through a number of screens to access the items you typically order and reduces the chance of mis-ordering supplies.
Experience the convenience and selection of ecommerce shopping. Contact First Phase Data today and get your EasyOrder profile started.